Are you struggling to keep up with creating content for your online business? You want to give up but you know content creation so important to for your business success.
Before we go further let remind ourselves what content creation. After that we will look at different types of content you as a business owner should be creating. Finally we will look at how content creation is linked to the survival of our business.
So lets’ learn how to create some amazing content for your website!
Content creation is using different medium to tell your story. Every business has a story and the way that story is told determines who and how it resonates with your audience and how it will motivate them.
There are different methods you can use to create content to tell your story. However, the content you produce will be either written, audio or video content. Because these are the most popular form of content on the internet.
It is important that your content creation serves a specific purpose. This purpose will often dictate the type of content you produce.
For example ask yourself, “What do I want to get from this piece of content that I am producing?
Here are a few reasons for creating content:
Once you have clearly defined objectives you will know what media is the best use to create the content you want.
Now let’s talk about some popular media for producing your created content.
Creating Written Content. Articles, blog posts, and ebooks are the most common written content. These are long form content.
Although they have s similar format, the objective for using each one is different.
Articles are generally written to inform the reader about a particular topic.
They are not written with a specific person in mind. So anyone interested a particular topic may find an article enjoyable.
And they do not necessarily require the reader to take an action one way or another after reading an article.
Blog Posts on the other hand, are written with a specific audience in mind. Usually blog post are used to attract and connect with people who share a specific interest.
The goal of a blog post is to build and maintain a connection with a specific audience.
These posts are mostly educational and informative in nature.
Generally a reader is asked to take some form of action after reading a blog post.
These actions may include sharing with other interested persons or taking a look something else related to the post.
Ebooks. When it comes to ebooks usage in digital marketing, they are almost always educational. Because ebooks are longer form of written content, they help the reader get a clearer understanding of particular subject.
For that reason ebooks are more indept than blog posts.
Creating written content is important and should be included in your content marketing strategy
I’m sure you’ve l heard the saying “a picture is worth a thousand words’. That’s why images play a big role with you think about crating content.
Because we are visual creatures, images drive home the point more quickly.
That being said, the images you use need to be relevant to the subject you are discussing. Related images make it a lot easier for the reader to make the connection.
Charts and graphs. They are great visual aids as well . This is especially true when trying to get your reader to grasp mathematical concepts and relations.
Infographics: We normally use them to break down statistical data into forms for reader. Information presented in infographics can be more easily remembered.
Videos. This is an extremely popular form of content creation. Here we go again, we are visual creatures.
Platforms like YouTube, are filled with teaching and informational video.
And it doesn’t take a large investment to start creating video content. If face you can use you smart phone to create a decent video within minutes.
Whatever niche you’re in, creating videos is an great and easy way to connect with any audience.
Podcasts. They are the modern day version of radio broadcasts. A Podcaster can talk to an audience about anything he/she knows and they are interested in at any time.
Podcast are very “in” at the moment and anyone which a “mic” can start a podcast about any topic.
Podcasts are great for building relationships. Here are some interesting facts about podcast.
In a survey conducted by Podcasthosting.org in January 2021, they found some interesting facts.
There are currently over 1,750,000 podcasts and over 43 million episodes.
The survey looked at the listening habits of podcast listeners. Here are some interesting facts about the habits of podcast listeners in 4 countries, the US, Canada, Australia and Italy.
91% of podcast listening is done at home Canada)
90% of podcast listening is done at home (United States)
81% of podcast listening is done at home(Australia)
78% listen at home(Italy)
81% of podcast listeners pay attention to podcast ads
64% listen while driving (United States)
35% listen while driving (Canada)
45% listen in a vehicle )Australia)
30% listen in a car (Italy)
Using this media for content creation that is really worth looking into in 2021 as more people turn to the internet for solutions.
We have looked at the main types of content at you should be creating. Lets us remind ourselves of why creating content is important.
Did I miss something? Let me know in the comments below: