Did you know that you could become a Digital Marketer even with no Degree? Here’s why that’s possible.
Digital marketing is communication with potential customers using digital platforms. This form of marketing covers a broad spectrum-form website design and development to search engine marketing.
In fact, skills such as content creation, copy-writing, eCommerce all fall under the umbrella of digital marketing.
How Is It Possible to Become A Digital Marketer With No Degree?
Because digital marketing is such a broad field, the educational requirements for digital marketers are as varied as the duties they perform.
Therefore, if the you are just getting started, it is important to identify one area and specialize in that area.
These are a few questions you should ask yourself before you decide what are of digital marketing to pursue:
- What do I love to do?
- Is there a need for what I love doing?
- How can I fill that need and make some money doing so?
Once you have answers to those questions, it’s time to look for the channel of digital marketing want to work in.
At the same time, even though you will be focusing on one digital marketing channel, is it good to have a basic understanding of how the others work. That’s because at some time in your marketing campaigns you may need to combine different channels see better results.
First, we will look at two fields of digital marketing that require you to have at least some formal education, if not a college degree.
Digital Marketing Analytics Managers
Digital Marketing Analytics Managers generally have a college degree or some form of advanced training.
This area is for people who have analytical minds. As an Analytics Manager you will be in charge of managing large numbers of data for your company.
Your job would include collecting facts and figures, analyzing the collected data to determine trends, making forecasts and presenting those findings to the company.
Your role as Analytics Manager is critical because this will determine the direction of the company.
The position of Analytics Manager usually requires at the least a bachelor’s degree. Most Analytics Managers will have majored in Math or Computer Science. They will also be knowledge in Statistics.
Analytics Managers are also required to possess strong communications and critical thinking skills.
According to Salary.Com, Analytics Managers in Philadelphia, USA earn on average of $74,616 per year depending on education and experience levels.
Web Developers and Designers Also Need A Degree
Web Developers and Designers do exactly that. They design and create websites that look and function properly.
In addition, some of them create content for websites as well as integrate graphics and audio into sites.
Web Developers work on the back-end of websites. They are mainly concerned with the framework websites are built on.
On the other hand, Web Designers are focused on the front end of the website-how it looks and performs. Then there are Webmasters. They are responsible for the maintenance and day to day functionality of the website.
When it comes to website development and design, the required education can range from a high school or trade school diploma to a bachelor’s degree.
According to the United States Department of Labor, the average income for Web Developers and Designers in 2019 was $73,760. It is projected that their income will rise and the demand for skilled web developers and designers grow.
Become A Digital Marketing With No Degree: Three Channels for You
Blogging. This is a digital marketing channel that doesn’t require a college degree. Not only that, it won’t take a whole lot of money to start.
So, what is Blogging and how does it work?
A blog is more or less an online journal. The word is a shortened for of weblog. Blog entries are displayed with the latest entry showing up first. According to this report, there are 1,767,136,305 at the time of writing this article.
You can understand why when you realize that a blogger can write about literally any topic under the sun.
Blogging seeks to connect with other people who are interested in a specific subject or topic. The purpose is to inform and educate the interested audience.
Bloggers interact with their audiences by soliciting comments and feedback on a post. There are a number of specific areas that you could work in.
The Internet is filled with information on how to start a blog. You might want to check this one out here
Here's How to Start Your Own Blog
- Decide on a subject of topic
- Pick a platform
- Choose a name related to your subject
- Choose domain hosting for your blog
- Design and create your blog
- Start blogging
The start-up costs can be as little as a couple hundred dollars. However, it does take time and persistence to grow and see results. Be prepared to do research and publish articles on a consistent basis. Also be willing to interact with your audience.
As your audience gain value from your blog ask them to share that value on social media. The more visible you become the easier it will be to monetize you blog.
So, what do professional bloggers earn? According to Glassdoor, New York is to top city for professional bloggers in the united states. They estimate that a pro blogger in New York can earn up to $31,000 a year.
Become A Copywriting Expert
Copywriting Expert. Copy writing skills are in high demand. This is one are that you can become a digital marketer with no degree.
Not only that but you do not need any formal training to become a highly paid copywriter. So, what does a copy writer do? A copywriter is the person behind scripts that are used in advertising, on websites, in email marketing campaigns, in brochures, and other advertising platforms.
The most important skill is being a good communicator. In addition, there are a number of courses, both free and paid, that can teach you how to become an expert copywriter.
Good news is that even the paid courses cost only a few hundred dollars at most but you can get great value from them.
According to Payscale.Com the average income for a copywriter is $51,345. Not too shabby for a skill that does not require any formal education.
The is also an expectation that the demand for copywriters will increase as digital marketing becomes more widely used by businesses.
Start Your Own Digital Marketing Agency.This is not for the faint of heart. It takes and lot of self-discipline and commitment.
Why? Because you will need to learn how to reach the people who are looking for your service. Not only that, but once you get their attention, how to keep it so you can build a loyal customer base.
You will also need to put in a lot of hard work before you start seeing results. But, if you are one to take on a challenge, this can provide you with amazing income.
Good news! the Internet is filled with courses that can teach you how to become an expert digital marketer in whichever area you choose. This is true even with no college degree, no experience or don’t even have your own product to sell.
Now that we’ve looked at both sides of the equation and here’s the deal. If you are an analytical person you will be much better off getting some kind of formal training.
However, this does not necessarily mean you need to go through college for four years. There are other ways you can go.
On the other hand, if you are the creative type, you can find free or low-cost training online that will teach you what you need to know to become a skilled digital marketer.
Just be mindful that the Internet is also filled with scammers, so do your research thoroughly. Remember the saying “If it sounds too good…”
To your success.
So, if you are a Digital Marketer with no degree or formal education, how’s it working out for you?
Leave a comment below.
Screenshots by Joy Walker